Connecting with the audience

The obvious question is how does this communicate with the department’s key audiences?

1. Prospective students/current students/alumni
2. The community
3. The media

How do we make this part of a reporter’s routine?

National Science Foundation award winners video

Let us assume that we chose to shoot a quick video with Mr. Jackson and Ms. Waid. A soundbite from each, perhaps something from their advisors and just a quick piece of b-roll of the award-winning students doing something relating to their research. Highways and pianos, if you will.

This could serve two purposes: one to give a little glimpse into their efforts for the casual viewer — a prospective student, student, alum and the community — and, of course, to inspire broadcasters.

About YouTube

How powerful is YouTube? TV networks and advertisers fear emerging competition. As well they should, a recent Harris Interactive poll showed that out of 2,309 U.S. adults, some 363 of them were avid YouTube watchers. 32 percent said it took away from their TV time.