But why this? Why now?

There are many compelling reasons. These are only the latest. From emarketer.com:

Broadband users spend almost half their spare time in a typical weekday online, according to Media-Screen’s “Netpop|Play” report.

Google goes universal.

Connecting with the audience

The obvious question is how does this communicate with the department’s key audiences?

1. Prospective students/current students/alumni
2. The community
3. The media

How do we make this part of a reporter’s routine?