College recruiters now use bloggers, from Ball State, to Dickinson College to MIT to Colgate and Texas, in an effort to reach prospective students with the voice of their peers.
Some of the student bloggers are even paid nominal fees for their efforts. Some schools hold some editorial control, but others have given the students a free run, believing that the voice must be authentic.
Meanwhile, Technorati numbers show around 15.5 million active blogs.
Posted by gouab 
